{"id":611,"date":"2020-06-22T18:22:00","date_gmt":"2020-06-22T18:22:00","guid":{"rendered":"https:\/\/www.digitaldna.sk\/?p=611"},"modified":"2021-02-08T20:23:45","modified_gmt":"2021-02-08T19:23:45","slug":"ako-ziskat-followerov-na-instagrame-v-roku-2020","status":"publish","type":"post","link":"https:\/\/www.digitaldna.sk\/en\/2020\/06\/22\/ako-ziskat-followerov-na-instagrame-v-roku-2020\/","title":{"rendered":"Ako z\u00edska\u0165 followerov na instagrame v roku 2020"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\tInstagram je bez poch\u00fdb najnav\u0161tevovanej\u0161ou soci\u00e1lnou sie\u0165ou dne\u0161n\u00fdch dn\u00ed. Tento rok po\u010det mesa\u010dne akt\u00edvnych pou\u017e\u00edvate\u013eov na tejto sieti prekro\u010dil magick\u00fa hranicu 1 miliardy. Celkov\u00fd po\u010det denne akt\u00edvnych pou\u017e\u00edvate\u013eov siaha a\u017e k\u00a0\u010d\u00edslu 500 mili\u00f3nov a\u00a0ka\u017ed\u00fdm d\u0148om neust\u00e1le prib\u00fadaj\u00fa \u010fal\u0161\u00ed a\u00a0\u010fal\u0161\u00ed, ktor\u00ed sa sna\u017eia z priestoru na tejto platforme ukroji\u0165 ten svoj k\u00fasok. Z\u00edska\u0165 dosah a\u00a0nov\u00fdch followerov je preto st\u00e1le \u0165a\u017e\u0161ie. A to nielen z\u00a0d\u00f4vodu zvy\u0161uj\u00facej sa konkurencie, ale m\u00f4\u017ee za to i inteligentn\u00fd algoritmus, ktor\u00fd t\u00e1to soci\u00e1lna sie\u0165 pou\u017e\u00edva.\n\nAko teda dosiahnu\u0165 v\u00e4\u010d\u0161iu vidite\u013enos\u0165 v\u00e1\u0161ho instagramov\u00e9ho profilu a z\u00edska\u0165 nov\u00fdch followerov bez nutnosti pou\u017eitia platenej reklamy? Nad t\u00fdmito ot\u00e1zkami som sa zam\u00fd\u0161\u013eala aj ja a\u00a0v\u00a0priebehu posledn\u00fdch dvoch mesiacov som sa na ne sna\u017eila n\u00e1js\u0165 odpove\u010f. Preto som sa rozhodla otestova\u0165 viacero tipov a\u00a0trikov a\u00a0zhrnula som tie, ktor\u00e9 fungovali na mojom osobnom profile. Napriek tomu ver\u00edm, \u017ee bud\u00fa u\u017eito\u010dn\u00e9 nielen pre nad\u0161encov tejto soci\u00e1lnej siete, ale aj pre t\u00fdch z\u00a0v\u00e1s, ktor\u00ed spravujete \u00fa\u010dty svojim klientom. Jednotliv\u00e9 tipy som zhrnula do nasledovn\u00fdch 10 krokov:\n
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  1. Bez kvalitn\u00e9ho obsahu to nep\u00f4jde<\/strong><\/li>\n<\/ol>\nGro \u00faspechu je obsah, ktor\u00fd na tejto platforme predstavuj\u00fa najm\u00e4 fotografie, ale aj vide\u00e1. Klamala by som v\u00e1m, ak by som tvrdila, \u017ee neostr\u00fdmi, neupraven\u00fdmi, oby\u010dajn\u00fdmi fotkami a\u00a0videami niekoho na tejto sieti zaujmete. \u013dudia s\u00fa st\u00e1le \u201erozmaznanej\u0161\u00ed\u201c a\u00a0chc\u00fa vidie\u0165 kvalitn\u00fd a\u00a0zauj\u00edmav\u00fd obsah. V\u00a0opa\u010dnom pr\u00edpade sa va\u0161ou fotkou len prescrolluj\u00fa a\u00a0ostanete bez pov\u0161imnutia. Foti\u0165 by ste preto mali kvalitn\u00fdm fotoapar\u00e1tom a\u00a0sna\u017ei\u0165 sa n\u00e1js\u0165 v\u00e1\u0161 osobit\u00fd \u0161t\u00fdl fotografie, ktor\u00e9ho sa budete dr\u017ea\u0165.\n
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    1. Konzistentnos\u0165, konzistentnos\u0165 a\u00a0zasa raz konzistentnos\u0165<\/strong><\/li>\n<\/ol>\nPri obsahu e\u0161te chv\u00ed\u013eu zostaneme, preto\u017ee pre z\u00edskanie followerov je d\u00f4le\u017eit\u00e1 tie\u017e jeho konzistentnos\u0165. Pod \u0148ou mysl\u00edm jednotn\u00fd vizu\u00e1lny \u0161t\u00fdl fotiek, ich \u00fapravu prostredn\u00edctvom r\u00f4znych programov \u010di filtrov. D\u00f4le\u017eit\u00e9 je n\u00e1js\u0165 svoj jedine\u010dn\u00fd smer, ktor\u00fdm sa budete pri \u00faprave ka\u017edej fotky ubera\u0165. V\u010faka tomu zabezpe\u010d\u00edte, \u017ee v\u00e1\u0161 feed bude jednotn\u00fd, \u013eahko rozpoznate\u013en\u00fd a\u00a0z\u00edskate n\u00edm nov\u00e9ho followera.\n
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      1. Bu\u010fte akt\u00edvni<\/strong><\/li>\n<\/ol>\nAko sa hovor\u00ed: \u201eBez pr\u00e1ce nie s\u00fa kol\u00e1\u010de.\u201c Tento v\u00fdrok plat\u00ed aj na Instagrame. Kvalitn\u00fd a\u00a0konzistentn\u00fd obsah nesta\u010d\u00ed. D\u00f4le\u017eit\u00e9 je komunikova\u0165 s\u00a0va\u0161\u00edm publikom pravidelne, najlep\u0161ie na dennej b\u00e1ze a\u00a0to nielen prostredn\u00edctvom klasick\u00fdch postov, ale aj prostredn\u00edctvom pr\u00edbehov. Nesmiete zab\u00fada\u0165 ani na lajkovanie, komentovanie fotografi\u00ed in\u00fdch pou\u017e\u00edvate\u013eov. Nebojte sa reagova\u0165 na pr\u00edbehy in\u00fdch \u013eud\u00ed, pochv\u00e1li\u0165 outfit, po\u010fakova\u0165 za tip na v\u00fdlet. T\u00e1to va\u0161a aktivita sa v\u00e1m vr\u00e1ti prostredn\u00edctvom lajkov \u010di nov\u00fdch followerov na va\u0161om \u00fa\u010dte.\n
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        1. Sharing is caring\u2026<\/strong><\/li>\n<\/ol>\nS\u00a0aktivitou s\u00favis\u00ed aj prezdie\u013eavanie obsahu in\u00fdch pou\u017e\u00edvate\u013eov. T\u00fdm v\u0161ak nemysl\u00edm vykr\u00e1danie ich profilov a\u00a0fotiek. Mysl\u00edm t\u00fdm tak\u00fa jednoduch\u00fa vec, ktorou je prezdie\u013eanie nie\u010dej tvorby, zauj\u00edmav\u00e9ho tipu a\u00a0to najm\u00e4 prostredn\u00edctvom pr\u00edbehov. Nebojte sa pochv\u00e1li\u0165 in\u00fdch \u013eud\u00ed a\u00a0ozna\u010di\u0165 ich vo va\u0161ich pr\u00edspevkoch. Je vysok\u00e1 pravdepodobnos\u0165, \u017ee osoba, ktor\u00fa ozna\u010d\u00edte, v\u00e1\u0161 pr\u00edbeh prezdie\u013ea do svojej Instastory. V\u010faka tomu v\u00e1\u0161 profil m\u00f4\u017ee objavi\u0165 zasa niekto nov\u00fd.\n
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          1. Spolu se to t\u00e1hne l\u00edp<\/strong><\/li>\n<\/ol>\n\u010eal\u0161ie prirovnanie, ktor\u00e9 neplat\u00ed len v\u00a0osobnej sf\u00e9re, ale aj na instagrame. N\u00e1jdite si kamar\u00e1ta, ktor\u00e9ho bavia podobn\u00e9 veci ako v\u00e1s, m\u00e1 podobn\u00e9 z\u00e1ujmy a\u00a0publikum. Ak je to napr\u00edklad cestovanie, cho\u010fte spolu na v\u00fdlety, odfotografujte sa navz\u00e1jom a\u00a0na z\u00e1ver nezabudnite na bod vy\u0161\u0161ie \u201esharing is caring\u201c. V\u00a0pr\u00edpade firiem s\u00fa t\u00fdmito \u201ekamar\u00e1tmi\u201c v\u00a0istom zmysle influenceri, ktor\u00ed maj\u00fa podobn\u00fa cie\u013eov\u00fa skupinu ako dan\u00e1 firma.\n
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            1. Hashtagy<\/strong><\/li>\n<\/ol>\nBez nich to nep\u00f4jde. D\u00f4le\u017eit\u00e9 v\u0161ak je aby neboli pr\u00edli\u0161 v\u0161eobecn\u00e9, mainstreamov\u00e9 a\u00a0nerelevantn\u00e9. Mali by ste ich v\u00fdberu venova\u0165 dostato\u010dn\u00fd \u010das a\u00a0spravi\u0165 si tak\u00fd mal\u00fd research, ktor\u00fd v\u00e1m pom\u00f4\u017ee n\u00e1js\u0165 tie, ktor\u00e9 bud\u00fa fungova\u0165 na va\u0161u oblas\u0165 p\u00f4sobenia. Odpor\u00fa\u010dam zamera\u0165 sa najm\u00e4 na menej pou\u017e\u00edvan\u00e9 hashtagy, v\u010faka ktor\u00fdm sa dostanete medzi v\u00fdber najpopul\u00e1rnej\u0161\u00edch postov k\u00a0dan\u00e9mu hashtagu.\n
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              1. Nezabudnite vyplni\u0165 v\u0161etky \u00fadaje<\/strong><\/li>\n<\/ol>\nPred uverejnen\u00edm ka\u017ed\u00e9ho pr\u00edspevku sa presved\u010dite, \u017ee m\u00e1te vyplnen\u00e9 v\u0161etky \u00fadaje ako lokalita, hashtagy, popis a\u00a0ozna\u010denia in\u00fdch os\u00f4b, produktov \u010di zna\u010diek. Z\u00a0vlastnej sk\u00fasenosti viem, \u017ee popisy k\u00a0dan\u00fdm pr\u00edspevkom by nemali by\u0165 pr\u00edli\u0161 dlh\u00e9, ale je dobr\u00e9 ak s\u00fa osobnej\u0161ie. Ozna\u010denie lokality m\u00e1 v\u00fdznam z\u00a0toho d\u00f4vodu, \u017ee ve\u013ea \u013eud\u00ed si dan\u00fa lokalitu pozer\u00e1 pred jej n\u00e1v\u0161tevou pr\u00e1ve prostredn\u00edctvom instagramu, ako in\u0161pir\u00e1ciu pre tvorbu fotografi\u00ed.\n
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                1. Alt texty u\u017e aj na Instagrame<\/strong><\/li>\n<\/ol>\nPokia\u013e m\u00e1te aspo\u0148 minim\u00e1lne sk\u00fasenost\u00ed s oblas\u0165ou SEO, tak s pojmom alt-text ste sa u\u017e ur\u010dite stretli. Vyh\u013ead\u00e1va\u010d nedok\u00e1\u017ee \u201eprech\u00e1dza\u0165\u201c obr\u00e1zky, ale pre\u010d\u00edta atrib\u00faty alt. Z\u00a0toho d\u00f4vodu m\u00e1 v\u00fdznam zad\u00e1va\u0165 k\u013e\u00fa\u010dov\u00e9 slovo do n\u00e1zvu obr\u00e1zka a zna\u010dky alt, aby dok\u00e1zal vyh\u013ead\u00e1va\u010d pr\u00edslu\u0161n\u00fd obr\u00e1zok na pr\u00edslu\u0161n\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo n\u00e1js\u0165. Okrem SEO funkcie v\u0161ak tieto alt texty plnia aj \u010fal\u0161iu funkciu, a\u00a0to informat\u00edvnu. Ak m\u00e1te slab\u00e9 pripojenie k internetu a obr\u00e1zky nemo\u017eno na\u010d\u00edta\u0165, zobrazia sa pr\u00e1ve alt texty. Tieto texty pom\u00e1haj\u00fa algoritmu Instagramu pochopi\u0165, \u010do je na fotke a umo\u017e\u0148uj\u00fa tie\u017e zobrazi\u0165 va\u0161u fotku vo vyh\u013ead\u00e1va\u010di Google. A ako vypln\u00edte alt texty na Instagrame? Ak zdie\u013eate \u00faplne nov\u00fa fotku, tak ich vypln\u00edte v tzv. pokro\u010dil\u00fdch nastaveniach.\n
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                  1. Nepodce\u0148ujte \u0161tatistiky<\/strong><\/li>\n<\/ol>\nRovnako ako pr\u00e1ca in\u00fdch market\u00e9rov, aj pr\u00e1ca social media \u0161pecialistov, okrem kreat\u00edvnej zlo\u017eky pozost\u00e1va aj z\u00a0tej analytickej. Neust\u00e1le analyzovanie \u00fadajov je d\u00f4le\u017eit\u00e9 z\u00a0toho d\u00f4vodu, aby sme zistili na ak\u00fd typ obsahu followeri reagovali najlep\u0161ie a ak\u00fd obsah je pre nich najzauj\u00edmavej\u0161\u00ed. \u0160tatistiky v\u0161ak n\u00e1jdete vo svojom profile len vtedy, ke\u010f budete ma\u0165 svoj profil prepnut\u00fd do tzv. business re\u017eimu. Ka\u017ed\u00fd instagramov\u00fd post v\u00e1m potom pon\u00faka napr. d\u00e1ta o\u00a0tom ak\u00fd mal v\u00e1\u0161 pr\u00edspevok dosah, ko\u013eko \u013eud\u00ed v\u010faka nemu nav\u0161t\u00edvilo v\u00e1\u0161 profil, ko\u013eko \u013eud\u00ed sa nesk\u00f4r prekliklo na v\u00e1\u0161 web a\u00a0pod. Podstatn\u00e9 je tie\u017e zisti\u0165 kto s\u00fa va\u0161i followeri (demografick\u00e9 preh\u013eady) a kedy s\u00fa najviac akt\u00edvni, v\u010faka \u010domu im budete vedie\u0165 serv\u00edrova\u0165 spr\u00e1vny obsah v\u00a0tom spr\u00e1vnom \u010dase.\n
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                    1. A\u00a0hlavne sa pri tom zab\u00e1vajte a\u00a0bu\u010fte sami sebou\u2026<\/strong><\/li>\n<\/ol>\nZ\u00e1bava. O\u00a0tom by mal by\u0165 Instagram. Zdielajte fotografie s\u00favisiace s t\u00e9mami a\u00a0oblas\u0165ami, ktor\u00e9 s\u00fa v\u00e1m bl\u00edzke. Nesna\u017ete sa silou mocou kop\u00edrova\u0165 niekoho in\u00e9ho a\u00a0hra\u0165 sa na niekoho, k\u00fdm nie ste. \u013dudia v\u00e1s r\u00fdchlo \u201eprekukn\u00fa\u201c a\u00a0cel\u00e1 va\u0161a snaha bude ma\u0165 opa\u010dn\u00fd efekt.\n\nTak, toto je mojich 10 odpor\u00fa\u010dan\u00ed ako svoj profil na Instagrame zvidite\u013eni\u0165 a z\u00edska\u0165 t\u00fdm nov\u00fdch followerov bez nutnosti pou\u017eitia platenej reklamy. Pokia\u013e sa v\u00e1m osved\u010dili nejak\u00e9 \u010fal\u0161ie taktiky, ur\u010dite n\u00e1m dajte vedie\u0165. Ak sa v\u00e1m \u010dl\u00e1nok p\u00e1\u010dil, nezabudnite ho prezdiela\u0165 svojim\u00a0 kamar\u00e1tom. Followerom lovu zdar.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                      Instagram je bez poch\u00fdb najnav\u0161tevovanej\u0161ou soci\u00e1lnou sie\u0165ou dne\u0161n\u00fdch dn\u00ed. Tento rok po\u010det mesa\u010dne akt\u00edvnych pou\u017e\u00edvate\u013eov na tejto sieti prekro\u010dil magick\u00fa hranicu 1 miliardy. Celkov\u00fd po\u010det denne akt\u00edvnych pou\u017e\u00edvate\u013eov siaha a\u017e k \u010d\u00edslu 500 mili\u00f3nov a ka\u017ed\u00fdm d\u0148om neust\u00e1le prib\u00fadaj\u00fa \u010fal\u0161\u00ed a \u010fal\u0161\u00ed, ktor\u00ed sa sna\u017eia z priestoru na tejto platforme ukroji\u0165 ten svoj k\u00fasok. Z\u00edska\u0165 dosah a nov\u00fdch followerov […]<\/p>","protected":false},"author":1,"featured_media":613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialne-siete"],"_links":{"self":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts\/611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/comments?post=611"}],"version-history":[{"count":0,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts\/611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/media\/613"}],"wp:attachment":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/media?parent=611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/categories?post=611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/tags?post=611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}