{"id":4204,"date":"2025-01-27T19:28:33","date_gmt":"2025-01-27T18:28:33","guid":{"rendered":"https:\/\/www.digitaldna.sk\/?p=4204"},"modified":"2025-02-10T17:57:43","modified_gmt":"2025-02-10T16:57:43","slug":"case-study-ako-sme-vytvorili-uspesny-web-pre-mesto-trnava","status":"publish","type":"post","link":"https:\/\/www.digitaldna.sk\/en\/2025\/01\/27\/case-study-ako-sme-vytvorili-uspesny-web-pre-mesto-trnava\/","title":{"rendered":"Case Study: Ako sme vytvorili \u00faspe\u0161n\u00fd web pre Mesto Trnava"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4204\" class=\"elementor elementor-4204\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f53723b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f53723b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81946d2\" data-id=\"81946d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23ba0e8c elementor-widget elementor-widget-text-editor\" data-id=\"23ba0e8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ke\u010f <strong>Mesto Trnava<\/strong> h\u013eadalo partnera na vytvorenie modern\u00e9ho a interakt\u00edvneho port\u00e1lu, boli sme nesmierne radi, \u017ee sa obr\u00e1tili na n\u00e1s. Ako digit\u00e1lna agent\u00fara s bohat\u00fdmi sk\u00fasenos\u0165ami sme sa s rados\u0165ou pustili do tohto ambici\u00f3zneho projektu, ktor\u00e9ho cie\u013eom bolo nielen zlep\u0161i\u0165 pou\u017e\u00edvate\u013esk\u00fa sk\u00fasenos\u0165, ale aj <strong>zjednodu\u0161i\u0165 proces orient\u00e1cie v regul\u00e1ci\u00e1ch parkovania<\/strong> pre obyvate\u013eov mesta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1938d921 elementor-widget elementor-widget-heading\" data-id=\"1938d921\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">V\u00fdzva: Zlo\u017eit\u00e9 inform\u00e1cie - jednoduch\u00e1 prezent\u00e1cia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da9f194 elementor-widget elementor-widget-text-editor\" data-id=\"6da9f194\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Parkovanie je t\u00e9ma, ktor\u00e1 m\u00f4\u017ee by\u0165 pre obyvate\u013eov miest \u010dasto m\u00e4t\u00faca. Na\u0161\u00edm cie\u013eom bolo vytvori\u0165 web, ktor\u00fd nielen poskytne presn\u00e9 inform\u00e1cie, ale aj <strong>krok po kroku prevedie pou\u017e\u00edvate\u013ea procesom<\/strong> a\u017e ku konkr\u00e9tnej parkovacej karte, ktor\u00e1 najviac vyhovuje jeho potreb\u00e1m. Okrem toho sme \u010delili v\u00fdzve zladi\u0165 obsah a vizu\u00e1lnu str\u00e1nku tak, aby boli inform\u00e1cie podan\u00e9 zrozumite\u013ene a preh\u013eadne a to st\u00e1le pri zachovan\u00ed farebnosti pod\u013ea brand manu\u00e1lu mesta,\u00a0<strong>modern\u00e9ho vzh\u013eadu<\/strong> a plnej funk\u010dnosti webu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12c340 elementor-widget elementor-widget-image\" data-id=\"b12c340\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"447\" src=\"https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2025\/01\/parkovanie-1024x572.png\" class=\"attachment-large size-large wp-image-4212\" alt=\"parkovanie mesto trnava\" srcset=\"https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2025\/01\/parkovanie-1024x572.png 1024w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2025\/01\/parkovanie-300x168.png 300w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2025\/01\/parkovanie-768x429.png 768w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2025\/01\/parkovanie-18x10.png 18w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2025\/01\/parkovanie.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d076e elementor-widget elementor-widget-text-editor\" data-id=\"47d076e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Zdroj: https:\/\/www.trnava.sk\/aktualita\/13656\/s-parkovanim-vam-poradi-nova-webstranka-dopravatrnavask<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e37b1e6 elementor-widget elementor-widget-heading\" data-id=\"4e37b1e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rie\u0161enie: \u00dazka spolupr\u00e1ca s mestom a pou\u017e\u00edvate\u013esky orientovan\u00fd dizajn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f49ce0e elementor-widget elementor-widget-text-editor\" data-id=\"1f49ce0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Projekt vznikal po\u010das roka <strong>\u00fazkej spolupr\u00e1ce s Odborom komunik\u00e1cie a vz\u0165ahov s verejnos\u0165ou mesta Trnava<\/strong>. T\u00e1to spolupr\u00e1ca bola k\u013e\u00fa\u010dov\u00e1, preto\u017ee n\u00e1m umo\u017enila pochopi\u0165 potreby obyvate\u013eov a transformova\u0165 ich do konkr\u00e9tnych funkci\u00ed na str\u00e1nke.<\/p><p>Na webstr\u00e1nke <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/doprava.trnava.sk\/\" target=\"_new\" rel=\"noopener\">doprava.trnava.sk<\/a><\/strong><\/span> sme implementovali:<\/p><ul><li><strong>Interakt\u00edvny proces v\u00fdberu parkovacej karty<\/strong>: Pou\u017e\u00edvate\u013e je krok za krokom veden\u00fd procesom, ktor\u00fd zoh\u013ead\u0148uje jeho potreby a poskytuje najvhodnej\u0161ie rie\u0161enie.<\/li><li><strong>Modern\u00fd dizajn s d\u00f4razom na jednoduchos\u0165<\/strong>: Farby a grafick\u00e9 prvky boli zvolen\u00e9 tak, aby ladili s identitou mesta, no z\u00e1rove\u0148 neodv\u00e1dzali pozornos\u0165 pou\u017e\u00edvate\u013ea.<\/li><li><strong>Pr\u00edstupnos\u0165 a responzivita<\/strong>: Str\u00e1nka je optimalizovan\u00e1 pre v\u0161etky zariadenia, tak\u017ee obyvatelia m\u00f4\u017eu pohodlne z\u00edskava\u0165 inform\u00e1cie aj na mobiloch \u010di tabletoch.<\/li><li><strong>Informa\u010dn\u00e1 \u0161trukt\u00fara<\/strong>: Inform\u00e1cie o regul\u00e1ci\u00e1ch parkovania, mapy a odpovede na naj\u010dastej\u0161ie ot\u00e1zky s\u00fa intuit\u00edvne usporiadan\u00e9, v\u00fdsledkom \u010doho je pozit\u00edvna pou\u017e\u00edvate\u013esk\u00e1 sk\u00fasenos\u0165.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9574622 elementor-widget elementor-widget-image\" data-id=\"9574622\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"634\" src=\"https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2025\/01\/WEB-1024x812.jpg\" class=\"attachment-large size-large wp-image-4214\" alt=\"doprava mesto trnava tvorba webovej stranky digital dna marketingova agentura trnava\" srcset=\"https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2025\/01\/WEB-1024x812.jpg 1024w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2025\/01\/WEB-300x238.jpg 300w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2025\/01\/WEB-768x609.jpg 768w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2025\/01\/WEB-15x12.jpg 15w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2025\/01\/WEB.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e99d1b elementor-widget elementor-widget-heading\" data-id=\"10e99d1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">V\u00fdsledok: Spokojn\u00ed pou\u017e\u00edvatelia a funk\u010dn\u00fd syst\u00e9m\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39dae2c9 elementor-widget elementor-widget-text-editor\" data-id=\"39dae2c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Po spusten\u00ed port\u00e1lu z\u00edskalo mesto <strong>pozit\u00edvne ohlasy od ob\u010danov<\/strong>, ktor\u00ed ocenili intuit\u00edvnos\u0165 a zrozumite\u013enos\u0165 str\u00e1nky. Nov\u00fd syst\u00e9m pomohol zjednodu\u0161i\u0165 proces vybavovania parkovac\u00edch kariet a z\u00e1rove\u0148 poskytol obyvate\u013eom <strong>v\u0161etky potrebn\u00e9 inform\u00e1cie o parkovan\u00ed v meste na jednom mieste<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7c03ca elementor-widget elementor-widget-heading\" data-id=\"4c7c03ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Na\u0161a spolupr\u00e1ca s mestom Trnava\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd247 elementor-widget elementor-widget-text-editor\" data-id=\"ccd247\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tento projekt nebol na\u0161\u00edm prv\u00fdm \u00faspe\u0161n\u00fdm port\u00e1lom pre mesto Trnava. V minulosti sme spolupracovali na projekte <a href=\"https:\/\/planujmesto.trnava.sk\/\" target=\"_new\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Pl\u00e1nuj mesto Trnava<\/strong><\/span><\/a>, kde sme okrem n\u00e1vrhu dizajnu a tvorby samotnej webovej str\u00e1nky pre tento projekt vytvorili aj <strong>logo<\/strong> a <strong>funk\u010dn\u00fd dizajn manu\u00e1l<\/strong>. Tento port\u00e1l umo\u017enil obyvate\u013eom akt\u00edvne sa zap\u00e1ja\u0165 do pl\u00e1novania rozvoja mesta a stal sa d\u00f4le\u017eit\u00fdm n\u00e1strojom particip\u00e1cie verejnosti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef7372 elementor-widget elementor-widget-text-editor\" data-id=\"6ef7372\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mesto Trnava je na\u0161\u00edm rodn\u00fdm mestom a m\u00e1 v na\u0161ich srdciach \u0161peci\u00e1lne miesto. V\u017edy je pre n\u00e1s ve\u013ek\u00fdm pote\u0161en\u00edm, ke\u010f m\u00f4\u017eeme svojou pr\u00e1cou prispie\u0165 k zlep\u0161eniu fungovania n\u00e1\u0161ho kr\u00e1sneho mesta. By\u0165 s\u00fa\u010das\u0165ou tak\u00fdchto projektov je pre n\u00e1s nielen <strong>profesion\u00e1lnou v\u00fdzvou<\/strong>, ale <strong>aj osobn\u00fdm z\u00e1v\u00e4zkom<\/strong>, na ktor\u00fd sme ve\u013emi hrd\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83059b2 elementor-widget elementor-widget-heading\" data-id=\"83059b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">H\u013ead\u00e1te spo\u013eahliv\u00e9ho partnera pre digit\u00e1lne rie\u0161enia?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e92a724 elementor-widget elementor-widget-text-editor\" data-id=\"e92a724\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Projekt <span style=\"text-decoration: underline;\"><a href=\"https:\/\/doprava.trnava.sk\/\" target=\"_blank\" rel=\"noopener\"><strong>doprava.trnava.sk<\/strong><\/a><\/span> je d\u00f4kazom, \u017ee <strong>kvalitn\u00fd web<\/strong> dok\u00e1\u017ee rie\u0161i\u0165 aj <strong>zlo\u017eit\u00e9 potreby<\/strong> a zlep\u0161i\u0165 komunik\u00e1ciu medzi verejnos\u0165ou a samospr\u00e1vou. Ak h\u013ead\u00e1te spo\u013eahliv\u00e9ho partnera pre tvorbu webstr\u00e1nky, dizajn alebo in\u00e9 digit\u00e1lne slu\u017eby, sme tu pre v\u00e1s. Kontaktujte n\u00e1s e\u0161te dnes a spolo\u010dne n\u00e1jdeme ide\u00e1lne rie\u0161enie pre v\u00e1\u0161 projekt. Zavolajte n\u00e1m na tel. \u010d.\u00a0<span style=\"text-decoration: underline;\"><strong><a href=\"tel:+421904523075\">+421 904 523 075<\/a><\/strong><\/span>\u00a0alebo nap\u00ed\u0161te na\u00a0<strong><span style=\"text-decoration: underline;\"><a href=\"mailto:info@digitaldna.sk\">info@digitaldna.sk<\/a><\/span>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ke\u010f Mesto Trnava h\u013eadalo partnera na vytvorenie modern\u00e9ho a interakt\u00edvneho port\u00e1lu, boli sme nesmierne radi, \u017ee sa obr\u00e1tili na n\u00e1s. Ako digit\u00e1lna agent\u00fara s bohat\u00fdmi sk\u00fasenos\u0165ami sme sa s rados\u0165ou pustili do tohto ambici\u00f3zneho projektu, ktor\u00e9ho cie\u013eom bolo nielen zlep\u0161i\u0165 pou\u017e\u00edvate\u013esk\u00fa sk\u00fasenos\u0165, ale aj zjednodu\u0161i\u0165 proces orient\u00e1cie v regul\u00e1ci\u00e1ch parkovania pre obyvate\u013eov mesta. V\u00fdzva: Zlo\u017eit\u00e9 [&hellip;]<\/p>","protected":false},"author":6,"featured_media":4214,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,9],"tags":[],"class_list":["post-4204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-wordpress"],"_links":{"self":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts\/4204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/comments?post=4204"}],"version-history":[{"count":17,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts\/4204\/revisions"}],"predecessor-version":[{"id":4225,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts\/4204\/revisions\/4225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/media\/4214"}],"wp:attachment":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/media?parent=4204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/categories?post=4204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/tags?post=4204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}