{"id":4166,"date":"2025-01-27T18:06:26","date_gmt":"2025-01-27T17:06:26","guid":{"rendered":"https:\/\/www.digitaldna.sk\/?p=4166"},"modified":"2025-01-27T18:10:09","modified_gmt":"2025-01-27T17:10:09","slug":"facebook-alebo-google-ktora-ppc-reklama-je-pre-vasu-firmu-lepsia","status":"publish","type":"post","link":"https:\/\/www.digitaldna.sk\/en\/2025\/01\/27\/facebook-alebo-google-ktora-ppc-reklama-je-pre-vasu-firmu-lepsia\/","title":{"rendered":"Facebook Ads alebo Google Ads: Ktor\u00e1 PPC reklama je lep\u0161ia?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4166\" class=\"elementor elementor-4166\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b6092d0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b6092d0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca91ee0\" data-id=\"ca91ee0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e011c90 elementor-widget elementor-widget-text-editor\" data-id=\"3e011c90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">PPC reklama na internete je k\u013e\u00fa\u010dov\u00fdm n\u00e1strojom pre <strong>z\u00edskanie nov\u00fdch z\u00e1kazn\u00edkov<\/strong> a <strong>rast firiem<\/strong>. Dve najpopul\u00e1rnej\u0161ie platformy, ktor\u00e9 podniky vyu\u017e\u00edvaj\u00fa, s\u00fa <strong>Google Ads<\/strong> a <strong>Facebook Ads<\/strong>. Ka\u017ed\u00e1 z t\u00fdchto platforiem m\u00e1 svoje \u0161pecifik\u00e1, v\u00fdhody a nev\u00fdhody. Ako si teda vybra\u0165 spr\u00e1vnu platformu pre va\u0161u firmu?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f562e78 elementor-widget elementor-widget-heading\" data-id=\"f562e78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PPC kampane na Googli: Kedy s\u00fa spr\u00e1vnou vo\u013ebou?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab6357f elementor-widget elementor-widget-text-editor\" data-id=\"ab6357f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Google Ads je dominantn\u00fdm n\u00e1strojom vo vyh\u013ead\u00e1van\u00ed, ktor\u00fd umo\u017e\u0148uje cieli\u0165 na \u013eud\u00ed, ktor\u00ed akt\u00edvne h\u013eadaj\u00fa konkr\u00e9tnu slu\u017ebu alebo produkt. Ak je va\u0161im cie\u013eom oslovi\u0165 z\u00e1kazn\u00edkov v \u010dasoch, ke\u010f s\u00fa pripraven\u00ed kona\u0165, Google Ads je skvel\u00e1 vo\u013eba.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e386f2 elementor-widget elementor-widget-heading\" data-id=\"68e386f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">V\u00fdhody Google Ads:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8d43cc elementor-widget elementor-widget-text-editor\" data-id=\"1d8d43cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><strong>Z\u00e1mer pou\u017e\u00edvate\u013ea:<\/strong> Reklamy vo vyh\u013ead\u00e1van\u00ed oslovuj\u00fa \u013eud\u00ed, ktor\u00ed u\u017e maj\u00fa z\u00e1ujem o v\u00e1\u0161 produkt\/slu\u017ebu a akt\u00edvne ju h\u013eadaj\u00fa.<\/li><li><strong>Vysok\u00fd z\u00e1sah publika:<\/strong> Na Google s\u00fa denne zrealizovan\u00e9 miliardy vyh\u013ead\u00e1van\u00ed. Preto je vysoko pravdepodobn\u00e9, \u017ee aj v\u00e1\u0161 produkt je h\u013eadan\u00fd. V\u00fdnimkou s\u00fa len nov\u00e9 alebo ve\u013emi \u0161pecifick\u00e9 kateg\u00f3rie produktov a slu\u017eieb.<\/li><li><strong>R\u00f4zne form\u00e1ty rekl\u00e1m:<\/strong> Google n\u00e1m poskytuje \u0161irok\u00fa paletu mo\u017enost\u00ed rekl\u00e1m. Od klasick\u00fdch textov\u00fd rekl\u00e1m vo vyh\u013ead\u00e1van\u00ed, cez grafick\u00e9 reklamy v sieti GDN, vide\u00e1 na YouTube a\u017e po tzv. PMax kampane (Performance max kampane) vyu\u017e\u00edvaj\u00face umel\u00fa inteligenciu, v\u010faka ktor\u00fdm viete zn\u00e1sobi\u0165 svoje v\u00fdsledky.<\/li><li><strong>Roz\u0161\u00edren\u00e9 cielenie:<\/strong> Mo\u017enos\u0165 cieli\u0165 na k\u013e\u00fa\u010dov\u00e9 slov\u00e1, lokality, \u010das alebo zariadenia.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-113aa79b elementor-widget elementor-widget-heading\" data-id=\"113aa79b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nev\u00fdhody Google Ads:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-696b8aa4 elementor-widget elementor-widget-text-editor\" data-id=\"696b8aa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><strong>Konkurencia:<\/strong> Popul\u00e1rne k\u013e\u00fa\u010dov\u00e9 slov\u00e1 m\u00f4\u017eu by\u0165 \u010dastokr\u00e1t drah\u00e9.<\/li><li><strong>Komplexnos\u0165:<\/strong> Potrebnos\u0165 odborn\u00e9ho pr\u00edstupu na optimaliz\u00e1ciu kampan\u00ed.<\/li><li><strong>Menej vhodn\u00e9 pre budovanie povedomia:<\/strong> Kampane na Googli nie s\u00fa ide\u00e1lny na oslovenie \u0161irok\u00e9ho publika, ktor\u00e9 e\u0161te nepozn\u00e1 v\u00e1\u0161 produkt\/slu\u017ebu, respekt\u00edve zna\u010dku.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c87f8a0 elementor-widget elementor-widget-heading\" data-id=\"c87f8a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kedy zvoli\u0165 kampane na soci\u00e1lnych sie\u0165ach?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e46a681 elementor-widget elementor-widget-text-editor\" data-id=\"e46a681\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Facebook Ads (ktor\u00e9 zah\u0155\u0148aj\u00fa okrem reklamy na Facebooku aj na Instagrame) s\u00fa ide\u00e1lne na budovanie povedomia o zna\u010dke a na oslovenie \u0161irok\u00e9ho publika. Vynik\u00e1 v \u0161pecifickom cielen\u00ed na z\u00e1ujmy, demografiu a spr\u00e1vanie u\u017e\u00edvate\u013eov.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4aa878 elementor-widget elementor-widget-heading\" data-id=\"a4aa878\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">V\u00fdhody platen\u00fdch kampan\u00ed na soci\u00e1lnych sie\u0165ach:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-494005f elementor-widget elementor-widget-text-editor\" data-id=\"494005f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><strong>Budovanie povedomia:<\/strong> Ide\u00e1lne pre zna\u010dky, ktor\u00e9 chc\u00fa zvidite\u013eni\u0165 svoje produkty\/slu\u017eby, ktor\u00e9 pre cie\u013eov\u00fa skupinu nie s\u00fa e\u0161te zn\u00e1me.<\/li><li><strong>Mo\u017enos\u0165 presn\u00e9ho cielenia:<\/strong> Podrobne cielenie na vek, pohlavie, lokalitu, z\u00e1ujmy a \u010dinnosti u\u017e\u00edvate\u013eov.<\/li><li><strong>Kreat\u00edvne form\u00e1ty:<\/strong> Karusely, vide\u00e1, stories, dynamick\u00e9 reklamy, v\u010faka ktor\u00fdm m\u00f4\u017eu va\u0161e produkty a slu\u017eby vynikn\u00fa\u0165 a by\u0165 kreat\u00edvne odprezentovan\u00e9 cie\u013eovej skupine.<\/li><li><strong>N\u00edzke n\u00e1klady:<\/strong> Vhodn\u00e9 aj pre men\u0161ie firmy so skromnej\u0161\u00edm budgetom na reklamu.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a63b4a elementor-widget elementor-widget-heading\" data-id=\"2a63b4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nev\u00fdhody platen\u00fdch kampan\u00ed na soci\u00e1lnych sie\u0165ach:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-106f34e elementor-widget elementor-widget-text-editor\" data-id=\"106f34e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><strong>Z\u00e1mer pou\u017e\u00edvate\u013ea:<\/strong> Pou\u017e\u00edvatelia na Facebooku nie s\u00fa v\u00e4\u010d\u0161inou pripraven\u00ed nakupova\u0165 drah\u0161ie produkty\/slu\u017eby. Ide\u00e1lny je sk\u00f4r na tzv. r\u00fdchly predaj:<ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li>\u010dasto vyu\u017e\u00edvan\u00fdch slu\u017eieb,<\/li><li>produktov, ktor\u00e9 maj\u00fa \u0161irok\u00fa cie\u013eov\u00fa skupinu,<\/li><li>akceptovate\u013en\u00fa cenu (v\u00e4\u010d\u0161inou do 50 eur),<\/li><li>r\u00fdchle doru\u010denie (nie s\u00fa na objedn\u00e1vku),<\/li><li>maj\u00fa pekn\u00fd vzh\u013ead (lifestylov\u00e9 produkty)<\/li><li>produkty z kateg\u00f3rie &#8222;nepotrebujem to, ale chcem to&#8220;.<\/li><\/ul><\/li><li><strong>Kr\u00e1tkodob\u00e1 efektivita:<\/strong> Reklamy maj\u00fa \u010dasto kr\u00e1tkodob\u00fd \u00fa\u010dinok.<\/li><li><strong>N\u00e1roky na obsah:<\/strong> Potrebujete atrakt\u00edvne vizu\u00e1ly a pr\u00edbehy, ktor\u00e9 zaujm\u00fa.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cbe235 elementor-widget elementor-widget-heading\" data-id=\"0cbe235\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ako si vybra\u0165 spr\u00e1vnu platformu?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12622d0 elementor-widget elementor-widget-text-editor\" data-id=\"12622d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li>Ak chcete oslovi\u0165 \u013eud\u00ed, ktor\u00ed s\u00fa pripraven\u00ed kona\u0165, zvo\u013ete <strong>Google Ads<\/strong>.<\/li><li>Ak chcete vybudova\u0165 povedomie o svojej zna\u010dke alebo oslovi\u0165 \u0161irok\u00e9 publikum, zvo\u013ete <strong>Facebook Ads<\/strong>.<\/li><li><strong>Kombin\u00e1cia oboch<\/strong> platforiem m\u00f4\u017ee by\u0165 ide\u00e1lnym rie\u0161en\u00edm pre dlhodob\u00fd rast.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195deeb elementor-widget elementor-widget-text-editor\" data-id=\"195deeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Neviete, ktor\u00e1 platforma je pre v\u00e1\u0161 biznis t\u00e1 prav\u00e1? Radi v\u00e1m porad\u00edme. Zavolajte n\u00e1m na tel. \u010d. <strong><a href=\"tel:+421904523075\"><span style=\"text-decoration: underline;\">+421 904 523 075<\/span><\/a><\/strong> alebo nap\u00ed\u0161te na <span style=\"text-decoration: underline;\"><strong><a href=\"mailto:info@digitaldna.sk\">info@digitaldna.sk<\/a><\/strong><\/span> a dohodnite si bezplatn\u00fa konzult\u00e1ciu, kde spolo\u010dne n\u00e1jdeme najvhodnej\u0161ie rie\u0161enie pre va\u0161e ciele. Kontaktujte n\u00e1s e\u0161te dnes a z\u00edskajte <strong>cenov\u00fa ponuku<\/strong> na PPC kampane \u0161it\u00e9 na mieru.<\/p><p data-pm-slice=\"1 1 []\">\u00a0<\/p><p data-pm-slice=\"1 1 []\"><em>Autor: Mgr. Simona Brychtov\u00e1<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PPC reklama na internete je k\u013e\u00fa\u010dov\u00fdm n\u00e1strojom pre z\u00edskanie nov\u00fdch z\u00e1kazn\u00edkov a rast firiem. Dve najpopul\u00e1rnej\u0161ie platformy, ktor\u00e9 podniky vyu\u017e\u00edvaj\u00fa, s\u00fa Google Ads a Facebook Ads. Ka\u017ed\u00e1 z t\u00fdchto platforiem m\u00e1 svoje \u0161pecifik\u00e1, v\u00fdhody a nev\u00fdhody. Ako si teda vybra\u0165 spr\u00e1vnu platformu pre va\u0161u firmu? PPC kampane na Googli: Kedy s\u00fa spr\u00e1vnou vo\u013ebou? Google Ads [&hellip;]<\/p>","protected":false},"author":6,"featured_media":4175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,8],"tags":[],"class_list":["post-4166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","category-socialne-siete"],"_links":{"self":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts\/4166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/comments?post=4166"}],"version-history":[{"count":7,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts\/4166\/revisions"}],"predecessor-version":[{"id":4178,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts\/4166\/revisions\/4178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/media\/4175"}],"wp:attachment":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/media?parent=4166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/categories?post=4166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/tags?post=4166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}