{"id":3250,"date":"2021-08-03T14:34:34","date_gmt":"2021-08-03T13:34:34","guid":{"rendered":"https:\/\/www.digitaldna.sk\/?p=3250"},"modified":"2025-01-27T18:12:29","modified_gmt":"2025-01-27T17:12:29","slug":"12-sposobov-ako-zvysit-navstevnost-vasho-webu","status":"publish","type":"post","link":"https:\/\/www.digitaldna.sk\/en\/2021\/08\/03\/12-sposobov-ako-zvysit-navstevnost-vasho-webu\/","title":{"rendered":"12 sp\u00f4sobov ako zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 v\u00e1\u0161ho webu"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3250\" class=\"elementor elementor-3250\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51114adb elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51114adb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b820345\" data-id=\"7b820345\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56431efc elementor-widget elementor-widget-text-editor\" data-id=\"56431efc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vlo\u017eili ste hodiny pr\u00e1ce a kreativity do publikovania najdokonalej\u0161ej str\u00e1nky v\u0161etk\u00fdch \u010dias. V\u0161etko je perfektne naform\u00e1tovan\u00e9 a dokonca ste implementovali presved\u010div\u00e9 v\u00fdzvy akcii (CTA). Pohodlne sa usad\u00edte a \u010dak\u00e1te, av\u0161ak nikto na va\u0161u str\u00e1nku neprich\u00e1dza.<\/p><p>Pr\u00edli\u0161 ve\u013ea market\u00e9rov a podnikate\u013eov zab\u00fada na to, \u017ee len jeden kreat\u00edvny prostriedok nesta\u010d\u00ed na to, aby preru\u0161ili internetov\u00fd ruch a pritiahli pozornos\u0165 ich ide\u00e1lnych potenci\u00e1lnych z\u00e1kazn\u00edkov. Mus\u00edte si n\u00e1js\u0165 \u010das aj na to, aby ste namie\u0161ali vhodn\u00fd marketing, ktor\u00fd starostlivo pripraven\u00fd obsah na webe privedie k \u017eivotu. Po\u010das d\u0148a Google zaregistruje v priemere 3,5 miliardy vyh\u013ead\u00e1van\u00ed. Zachytenie len malej \u010dasti n\u00e1v\u0161tevnosti m\u00f4\u017ee by\u0165 bohu\u017eia\u013e n\u00e1ro\u010dn\u00fd boj. \u0160peci\u00e1lnej vtedy, ak va\u0161e cie\u013eov\u00e9 publikum nepozn\u00e1te tak dobre, ako svoj produkt.<\/p><p>Porozumenie tomu, kde va\u0161e publikum v online prostred\u00ed tr\u00e1vi \u010das, ako a kde m\u00f4\u017ee interagova\u0165 s va\u0161im obsahom, je rozhoduj\u00facim aspektom pre v\u00e1\u0161 \u00faspech. Ak sa v\u00e1m s istotou podar\u00ed identifikova\u0165 potenci\u00e1lne zdroje n\u00e1v\u0161tevnosti, m\u00f4\u017eete zn\u00e1sobi\u0165 \u00faspe\u0161nos\u0165 propag\u00e1cie v\u00e1\u0161ho webu pomocou vhodn\u00fdch digit\u00e1lnych kan\u00e1lov.<\/p><p>Pre u\u013eah\u010denie tejto cesty sme pre v\u00e1s pripravili tento \u010dl\u00e1nok, ktor\u00fd v\u00e1m predstav\u00ed 12 r\u00f4znych sp\u00f4sobov, ako zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 ktorejko\u013evek str\u00e1nky na va\u0161om webe, vr\u00e1tane str\u00e1nok zameran\u00fdch na konverzie. Uk\u00e1\u017eeme v\u00e1m konkr\u00e9tne met\u00f3dy generuj\u00face n\u00e1v\u0161tevnos\u0165 vr\u00e1tane platenej PPC reklamy, soci\u00e1lnych m\u00e9di\u00ed, SEO a e-mailov\u00e9ho marketingu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b34095b elementor-widget elementor-widget-text-editor\" data-id=\"b34095b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Najsk\u00f4r v\u0161ak d\u00f4le\u017eit\u00e1 ot\u00e1zka. Ste vybaven\u00ed \u0161pi\u010dkov\u00fdm obsahom a\u00a0optimalizovanou str\u00e1nkou?<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4aff86 elementor-widget elementor-widget-text-editor\" data-id=\"c4aff86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Predt\u00fdm, ako za\u010dnete prem\u00fd\u0161\u013ea\u0165 o zv\u00fd\u0161en\u00ed n\u00e1v\u0161tevnosti v\u00e1\u0161ho webu, mus\u00edte vykona\u0165 audit existuj\u00faceho obsahu. Ten bude ovplyv\u0148ova\u0165 sk\u00fasenos\u0165 n\u00e1v\u0161tevn\u00edkov s webom a v kone\u010dnom d\u00f4sledku aj ich rozhodovanie.<\/p><p>Vzh\u013eadom na r\u00fdchlos\u0165 internetu a neobmedzen\u00e9 mno\u017estvo mo\u017enost\u00ed webov k objavovaniu s\u00fa spotrebitelia pri v\u00fdbere webov\u00fdch str\u00e1nok, ktor\u00e9 maj\u00fa preh\u013ead\u00e1va\u0165, opatrn\u00ed a n\u00e1ro\u010dn\u00fd. V priemere pou\u017e\u00edvatelia str\u00e1via 5,94 sekundy prezeran\u00edm hlavn\u00e9ho obr\u00e1zku webovej str\u00e1nky a 5,59 sekundy \u010d\u00edtan\u00edm p\u00edsan\u00e9ho textu. To je pr\u00edli\u0161 m\u00e1lo \u010dasu na nadviazanie vz\u0165ahu, tak\u017ee spotrebitelia pou\u017eij\u00fa iba svoj prv\u00fd dojem na ur\u010denie \u010fal\u0161ieho kliknutia. Kombin\u00e1ciou spr\u00e1vneho dizajnu a \u010dist\u00e9ho textu m\u00f4\u017eete optimalizova\u0165 ich prv\u00fd dojem, a\u00a0tak zv\u00fd\u0161i\u0165 pravdepodobnos\u0165 relevantnej n\u00e1v\u0161tevnosti v\u00e1\u0161ho webu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7761657 elementor-widget elementor-widget-text-editor\" data-id=\"7761657\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>A\u00a0teraz si spolo\u010dne prejdime mo\u017enosti, ako zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 v\u00e1\u0161ho webu&#8230;<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a3e6d8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a3e6d8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-26cee1b1\" data-id=\"26cee1b1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-436bd6c6 elementor-widget elementor-widget-heading\" data-id=\"436bd6c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.\tReklamy v platenom vyh\u013ead\u00e1van\u00ed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b17ca45 elementor-widget elementor-widget-text-editor\" data-id=\"2b17ca45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPlaten\u00e9 kampane vo vyh\u013ead\u00e1van\u00ed (PPC kampane) patria k najbe\u017enej\u0161\u00edm sp\u00f4sobom, ako oslovi\u0165 nov\u00fdch z\u00e1kazn\u00edkov, ktor\u00ed akt\u00edvne h\u013eadaj\u00fa t\u00e9mu, ktor\u00fa propagujete. Platen\u00e9 vyh\u013ead\u00e1vanie v\u00e1m umo\u017e\u0148uje umiestni\u0165 sa na prv\u00fdch prie\u010dkach vo vyh\u013ead\u00e1van\u00ed (alebo na konci prvej str\u00e1nky), v\u010faka \u010domu sa va\u0161a firma umiestni medzi prv\u00fdmi firmami pon\u00fakaj\u00facimi rie\u0161enie ich probl\u00e9mu.\n\nPovedzme, \u017ee h\u013ead\u00e1te \u201edom\u00e1ce potreby\u201c, ktor\u00e9 potrebujete do dom\u00e1cnosti. Pri vyh\u013ead\u00e1van\u00ed na Googli by ste videli toto:\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608262ee elementor-widget elementor-widget-image\" data-id=\"608262ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1156\" height=\"611\" src=\"https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/Reklama-vo-vyhladavani.png\" class=\"attachment-full size-full wp-image-3254\" alt=\"\" srcset=\"https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/Reklama-vo-vyhladavani.png 1156w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/Reklama-vo-vyhladavani-300x159.png 300w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/Reklama-vo-vyhladavani-1024x541.png 1024w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/Reklama-vo-vyhladavani-768x406.png 768w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/Reklama-vo-vyhladavani-16x8.png 16w\" sizes=\"(max-width: 1156px) 100vw, 1156px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dfbb9d elementor-widget elementor-widget-text-editor\" data-id=\"8dfbb9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tieto dva v\u00fdsledky s\u00fa platen\u00e9 reklamy, ozna\u010den\u00e9 mal\u00fdm textom \u201eAd\u201c v\u013eavo. Tieto firmy si pr\u00e1vo na zobrazenie v hornej \u010dasti v\u00fdsledkov zabezpe\u010dili zaplaten\u00edm za h\u013eadan\u00e9 v\u00fdrazy. Zaplatia v\u0161ak a\u017e po prekliknut\u00ed z\u00e1kazn\u00edka na ich web. Tak\u00e9to reklamy vo vyh\u013ead\u00e1van\u00ed zvy\u0161uj\u00fa povedomie o zna\u010dke a\u017e o 80%. Spotrebitelia s v\u00e4\u010d\u0161ou pravdepodobnos\u0165ou klikn\u00fa na platen\u00fa reklamu, ke\u010f odpoved\u00e1 priamo na ich dopyt. Zaistite preto, aby v\u0161etky platen\u00e9 reklamy mali jasn\u00fa a relevantn\u00fa v\u00fdzvu k akcii, ktor\u00e1 zodpoved\u00e1 z\u00e1merom h\u013eadaj\u00faceho.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a19431e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a19431e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6bc3aa0\" data-id=\"6bc3aa0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b2ead6 elementor-widget elementor-widget-heading\" data-id=\"7b2ead6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.\tPlaten\u00e1 reklama na soci\u00e1lnych sie\u0165ach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0727582 elementor-widget elementor-widget-text-editor\" data-id=\"0727582\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pochopenie toho, kde sa va\u0161e publikum v online prostred\u00ed nach\u00e1dza a kde interaguje s va\u0161im obsahom je rozhoduj\u00face pre v\u00e1\u0161 \u00faspech. No a\u00a0pr\u00e1ve soci\u00e1lne siete s\u00fa miesto, do ktor\u00e9ho sa investova\u0165 svoj \u010das a\u00a0peniaze oplat\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fe75a26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe75a26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-025c0c5\" data-id=\"025c0c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4183d7 elementor-widget elementor-widget-image\" data-id=\"d4183d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"563\" height=\"797\" src=\"https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/reklama-na-socialnych-sietach-1.png\" class=\"attachment-full size-full wp-image-3255\" alt=\"\" srcset=\"https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/reklama-na-socialnych-sietach-1.png 563w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/reklama-na-socialnych-sietach-1-212x300.png 212w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/reklama-na-socialnych-sietach-1-8x12.png 8w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e5af503\" data-id=\"e5af503\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e03b6c elementor-widget elementor-widget-image\" data-id=\"1e03b6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"632\" height=\"809\" src=\"https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/reklama-na-socialnych-sietach-2.png\" class=\"attachment-full size-full wp-image-3256\" alt=\"\" srcset=\"https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/reklama-na-socialnych-sietach-2.png 632w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/reklama-na-socialnych-sietach-2-234x300.png 234w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/reklama-na-socialnych-sietach-2-9x12.png 9w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-20ea58a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20ea58a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4d7a3c0\" data-id=\"4d7a3c0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e332d78 elementor-widget elementor-widget-text-editor\" data-id=\"e332d78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pre v\u00e4\u010d\u0161inu zna\u010diek si budovanie zna\u010dky v\u00a0online prostred\u00ed vy\u017eaduje investovanie \u010dasu do platforiem, ako s\u00fa LinkedIn, Facebook, Tiktok alebo Instagram, a priame cielenie na ich pou\u017e\u00edvate\u013eov zodpovedaj\u00facich ich cie\u013eovej skupine. Platen\u00e9 reklamy na soci\u00e1lnych platform\u00e1ch umo\u017e\u0148uj\u00fa oslovi\u0165 va\u0161e publikum a pril\u00e1ka\u0165 ich na va\u0161e str\u00e1nky.<\/p><p>Platen\u00e9 reklamy v soci\u00e1lnych sie\u0165ach nie s\u00fa dobr\u00e9 len na odosielanie n\u00e1v\u0161tevnosti na va\u0161e str\u00e1nky, ale pom\u00e1haj\u00fa tie\u017e zvy\u0161ova\u0165 povedomie o\u00a0va\u0161ej zna\u010dke a\u00a0budova\u0165 pozit\u00edvny imid\u017e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-28bb2ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28bb2ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-54aab23\" data-id=\"54aab23\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3fe813 elementor-widget elementor-widget-heading\" data-id=\"e3fe813\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.\tObsahov\u00e1 (display) reklama<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87ac4c6 elementor-widget elementor-widget-text-editor\" data-id=\"87ac4c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Niektor\u00ed \u013eudia nevedia, \u017ee v\u00e1\u0161 produkt potrebuj\u00fa, k\u00fdm ho neuvidia. V\u010faka grafick\u00fdm reklam\u00e1m potenci\u00e1lnym z\u00e1kazn\u00edkom nikdy nez\u00eddete z\u00a0o\u010d\u00ed. Obsahov\u00e1 reklama s\u00fa v podstate bannery \u2013 v\u00a0obsahovej sieti, na weboch, na soci\u00e1lnych sie\u0165ach a pod. Vynikaj\u00face na t\u00fdchto reklam\u00e1ch je, \u017ee sprostredkuj\u00fa va\u0161e posolstvo r\u00fdchlo a zrete\u013ene. \u010eal\u0161\u00edm bonusom je to, \u017ee responz\u00edvne obsahov\u00e9 reklamy s\u00fa skvel\u00fdm n\u00e1strojom na op\u00e4tovn\u00e9 zacielenie. Celkom cool, nie?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4edc245 elementor-widget elementor-widget-image\" data-id=\"4edc245\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"250\" src=\"https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/reklama-mountfield.png\" class=\"attachment-full size-full wp-image-3260\" alt=\"\" srcset=\"https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/reklama-mountfield.png 970w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/reklama-mountfield-300x77.png 300w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/reklama-mountfield-768x198.png 768w, https:\/\/www.digitaldna.sk\/wp-content\/uploads\/2021\/08\/reklama-mountfield-16x4.png 16w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d381103 elementor-widget elementor-widget-text-editor\" data-id=\"d381103\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Len o tom prem\u00fd\u0161\u013eajte: napr\u00edklad ste na Youtube a chyst\u00e1te sa klikn\u00fa\u0165 na nasleduj\u00face video, ke\u010f sa v\u00e1m v\u00a0tom zobraz\u00ed obsahov\u00e1 reklama s presnou spr\u00e1vou, ktor\u00fa h\u013ead\u00e1te. Pre v\u00e1s ako obchodn\u00edka je toto kliknutie v\u0161etko, \u010do potrebujete.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9367546 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9367546\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2b8b032\" data-id=\"2b8b032\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86030a7 elementor-widget elementor-widget-heading\" data-id=\"86030a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4.\tRemarketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13fa5f7 elementor-widget elementor-widget-text-editor\" data-id=\"13fa5f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Niekedy jedna n\u00e1v\u0161teva k\u00a0uskuto\u010dneniu transakcie nesta\u010d\u00ed. Remarketing v\u00e1m pom\u00f4\u017ee z\u00edska\u0165 viac inform\u00e1ci\u00ed o ceste z\u00e1kazn\u00edka a pripomen\u00fa\u0165 konkr\u00e9tnym pou\u017e\u00edvate\u013eom, aby sa znovu vr\u00e1tili na v\u00e1\u0161 web. Ide o v\u00fdkonn\u00fa formu PPC reklamy, ktor\u00e1 vyu\u017e\u00edva d\u00e1ta z prehliada\u010da na doru\u010dovanie prisp\u00f4soben\u00fdch rekl\u00e1m spotrebite\u013eom, ktor\u00ed sa u\u017e predt\u00fdm zaoberali va\u0161im obsah. Nezabudnite v\u0161ak na n\u00e1v\u0161tevnos\u0165 a z\u00e1kazn\u00edkov, ktor\u00fdch u\u017e m\u00e1te. M\u00f4\u017eete tie\u017e znova zacieli\u0165 na podmno\u017einy svojho publika, aby ste pomohli minul\u00fdm z\u00e1kazn\u00edkom vr\u00e1ti\u0165 sa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e36bf7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e36bf7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-08b9628\" data-id=\"08b9628\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a3c14c elementor-widget elementor-widget-heading\" data-id=\"8a3c14c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5.\tPodcastov\u00e9 sponzorstv\u00e1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c902f49 elementor-widget elementor-widget-text-editor\" data-id=\"c902f49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aj ke\u010f sa v\u00e4\u010d\u0161ina obchodn\u00edkov vrh\u00e1 do vytv\u00e1rania vide\u00ed, zvuk m\u00f4\u017ee by\u0165 tie\u017e v\u00fdnosn\u00fdm kan\u00e1lom, \u010di u\u017e na zv\u00fd\u0161enie povedomia alebo aj n\u00e1v\u0161tevnosti webu. V roku 2020 do\u0161lo k rozmachu zvukov\u00fdch platforiem a 54% posluch\u00e1\u010dov podcastov uviedlo, \u017ee je pravdepodobnej\u0161ie, \u017ee zv\u00e1\u017eia n\u00e1kup od zna\u010dky po tom, \u010do ju po\u010duli inzerova\u0165 v podcaste. D\u00f4e\u017eit\u00e9 v\u0161ak je identifikova\u0165 podcasty, ktor\u00e9 va\u0161e publikum miluje a\u00a0do ktor\u00fdch sa prihl\u00e1sia na odber.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f6871c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6871c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5f84c76\" data-id=\"5f84c76\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6401d59 elementor-widget elementor-widget-heading\" data-id=\"6401d59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6.\tSocial media content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1431db elementor-widget elementor-widget-text-editor\" data-id=\"e1431db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vidite\u013enos\u0165 je prvorad\u00e1 pri generovan\u00ed n\u00e1v\u0161tevnosti pre v\u00e1\u0161 web a\u00a0na landing page. Konzistentn\u00e9 zverej\u0148ovanie na platform\u00e1ch soci\u00e1lnych m\u00e9di\u00ed va\u0161ej spolo\u010dnosti je rovnako cenn\u00e9 a\u00a0d\u00f4le\u017eit\u00e9 ako udr\u017eiavanie predajn\u00e9ho vz\u0165ahu. Pou\u017e\u00edvanie soci\u00e1lnych m\u00e9di\u00ed na zabezpe\u010denie transparentnosti vo va\u0161om podnikan\u00ed a firemn\u00fdch hodnot\u00e1ch pon\u00faka z\u00e1kazn\u00edkom pr\u00edle\u017eitos\u0165 vybudova\u0165 si emocion\u00e1lne spojenie s va\u0161ou zna\u010dkou.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39ebf1b elementor-widget elementor-widget-text-editor\" data-id=\"39ebf1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A\u017e 54% \u013eud\u00ed pou\u017e\u00edva soci\u00e1lne m\u00e9di\u00e1 na v\u00fdskum produktov, je dos\u0165 d\u00f4le\u017eit\u00e9 ubezpe\u010di\u0165 sa, \u017ee va\u0161a zna\u010dka dodr\u017eiava fr\u00e1zu: \u201eLep\u0161ie raz vidie\u0165, ako dvakr\u00e1t po\u010du\u0165\u201c.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7906e93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7906e93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-277b845\" data-id=\"277b845\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3ba691 elementor-widget elementor-widget-heading\" data-id=\"d3ba691\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7.\tZdie\u013eajte svoj obsah v pr\u00edslu\u0161n\u00fdch komunit\u00e1ch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b8616 elementor-widget elementor-widget-text-editor\" data-id=\"44b8616\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V\u00e4\u010d\u0161ina z n\u00e1s u\u017e vyv\u00edja \u00fasilie na viacer\u00fdch ve\u013ek\u00fdch soci\u00e1lnych platform\u00e1ch (Linkedin, Facebook, Instagram, Pinterest, Tiktok,&#8230; ). Existuj\u00fa v\u0161ak aj \u0161pecializovan\u00e9 komunity, kde m\u00f4\u017eete dosiahnu\u0165 d\u00f4veryhodnos\u0165 a zv\u00fd\u0161i\u0165 pravdepodobnos\u0165 n\u00e1v\u0161tevy va\u0161ich webov\u00fdch str\u00e1nok. Mysl\u00edm, \u017ee ka\u017ed\u00fd sa chceme uk\u00e1za\u0165 tam, kde s\u00fa na\u0161i cie\u013eov\u00ed z\u00e1kazn\u00edci. Ak va\u0161e publikum nie je na Clubhouse, pozrite sa na \u0161pecializovan\u00e9 komunity ako napr\u00edklad Modr\u00fd kon\u00edk a\u00a0pod. Odpovedajte priamo na ot\u00e1zky alebo n\u00e1jdite pr\u00edspevky t\u00fdkaj\u00face sa va\u0161ej t\u00e9my a tento obsah sp\u00e4tne analyzujte, aby ste z\u00edskali in\u00fd poh\u013ead na dan\u00fa problematiku. M\u00e1te na to! Uk\u00e1\u017ete, \u010do viete.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3676d6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3676d6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3e2c158\" data-id=\"3e2c158\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cd634e elementor-widget elementor-widget-heading\" data-id=\"7cd634e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8.\tPodporujte svoj t\u00edm v zdie\u013ean\u00ed na soci\u00e1lnych sie\u0165ach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ae9b59 elementor-widget elementor-widget-text-editor\" data-id=\"8ae9b59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spolo\u010dnos\u0165 je ove\u013ea zauj\u00edmavej\u0161ia, ke\u010f sa zamestnanci stan\u00fa ambas\u00e1dormi produktov. Firmy, ktor\u00e9 rozumej\u00fa sile soci\u00e1lnych m\u00e9di\u00ed, povzbudzuj\u00fa \u010dlenov t\u00edmu, aby si budovali svoju online pr\u00edtomnos\u0165 a zdie\u013eali inform\u00e1cie o firmy. Tieto \u010driepky inform\u00e1ci\u00ed nadv\u00e4zuj\u00fa na sie\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov, ktor\u00ed nemusia by\u0165 vo va\u0161om vopred definovanom cie\u013eovom publiku, ale m\u00f4\u017eu ma\u0165 vrel\u00e9 spojenie s va\u0161imi zamestnancami. Rozv\u00edjajte tieto vz\u0165ahy a m\u00f4\u017eete z\u00edska\u0165 konkuren\u010dn\u00fa v\u00fdhodu, o ktorej ste nikdy nevedeli, \u017ee existuje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0d19b02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d19b02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bfdd8ad\" data-id=\"bfdd8ad\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6e1aa2 elementor-widget elementor-widget-heading\" data-id=\"a6e1aa2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Predt\u00fdm, ako sa ponor\u00edte do jednotliv\u00fdch krokov k\u00a0zv\u00fd\u0161eniu n\u00e1v\u0161tevnosti va\u0161ich str\u00e1nok, urobte si poriadok v syst\u00e9me sledovania<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7279b5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7279b5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d6ccc36\" data-id=\"d6ccc36\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bef400 elementor-widget elementor-widget-heading\" data-id=\"1bef400\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zv\u00fd\u0161te n\u00e1v\u0161tevnos\u0165 pomocou organick\u00e9ho vyh\u013ead\u00e1vania a\u00a0SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f74c191 elementor-widget elementor-widget-text-editor\" data-id=\"f74c191\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNasledovn\u00e9 body s\u00fa zameran\u00e9 na z\u00edskanie neplatenej n\u00e1v\u0161tevnosti za pomoci organick\u00e9ho vyh\u013ead\u00e1vania a\u00a0SEO optimaliz\u00e1cie.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469fc3c elementor-widget elementor-widget-heading\" data-id=\"469fc3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9.\tZa\u010dnite v\u00fdskumom k\u013e\u00fa\u010dov\u00fdch slov<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc6ee elementor-widget elementor-widget-text-editor\" data-id=\"e2bc6ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prv\u00fdm pravidlom, ktor\u00e9 v\u00e1m pom\u00f4\u017ee up\u00fata\u0165 pozornos\u0165, je vedie\u0165, \u010do \u013eudia h\u013eadaj\u00fa. Va\u0161a firma by sa mohla zaobera\u0165 napr\u00edklad gastro marketingom, ale ak nikto tieto slov\u00e1 nep\u00ed\u0161e do vyh\u013ead\u00e1vac\u00edch n\u00e1strojov, budete asi \u0165a\u017eko prin\u00e1\u0161a\u0165 n\u00e1v\u0161tevnos\u0165 webovej str\u00e1nke. Pri ich v\u00fdskume sa opierajte sa o n\u00e1stroje ako Ahrefs, Keywords Everywhere, Pl\u00e1nova\u010d k\u013e\u00fa\u010dov\u00fdch slov od Google. Anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov bude z\u00e1kladom vidite\u013enosti v\u00e1\u0161ho webu v\u00a0organickom ale napr\u00edklad aj platenom vyh\u013ead\u00e1van\u00ed (PPC reklama) a\u00a0preto sa do nej oplat\u00ed investova\u0165 dostatok energie, \u010dasu i financi\u00ed. N\u00e1jdite si \u010das a nazna\u010dte, ak\u00e9 slov\u00e1 budete musie\u0165 v\u00a0textoch pou\u017ei\u0165, aby ste vyvolali z\u00e1ujem a dopyt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ddd633 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ddd633\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6658537\" data-id=\"6658537\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07a9da8 elementor-widget elementor-widget-heading\" data-id=\"07a9da8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10.\tSkontrolujte nastavenia SEO a optimalizujte n\u00e1zvy str\u00e1nok<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d5fdd elementor-widget elementor-widget-text-editor\" data-id=\"89d5fdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jednou z najbe\u017enej\u0161\u00edch ch\u00fdb SEO je nedostatok podrobnost\u00ed v\u00a0popisoch webov\u00fdch str\u00e1nok. Nezabudnite zahrn\u00fa\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 z\u00a0anal\u00fdzy k\u013e\u00fa\u010dov\u00fdch slov s\u00favisiace s va\u0161ou webovou str\u00e1nkou a uisti\u0165 sa, \u017ee ka\u017ed\u00e1 str\u00e1nka je verejn\u00e1. Mus\u00edte tie\u017e rozl\u00ed\u0161i\u0165 n\u00e1zvy jednotliv\u00fdch str\u00e1nok a meta popisy \u0161pecifick\u00e9 pre dan\u00fd obsah. Nezabudnite vyu\u017ei\u0165 long-tailov\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 m\u00f4\u017eu zv\u00fd\u0161i\u0165 CTR o 3\u20135% a\u00a0to len preto, \u017ee s\u00fa relevantnej\u0161ie.<\/p><p>Pozor si dajte aj na samotn\u00fa r\u00fdchlos\u0165 na\u010d\u00edtania v\u00e1\u0161ho webu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d669b40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d669b40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9659ee3\" data-id=\"9659ee3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbc17b7 elementor-widget elementor-widget-heading\" data-id=\"fbc17b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">11.\tOdkaz na va\u0161e nov\u00e9 str\u00e1nky z existuj\u00facich str\u00e1nok<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57e9de7 elementor-widget elementor-widget-text-editor\" data-id=\"57e9de7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u010eal\u0161\u00edm sp\u00f4sobom, ako zvidite\u013eni\u0165 viac obsahu a inform\u00e1ci\u00ed, je sta\u0165 sa vlastn\u00fdm propag\u00e1torom. Star\u00fd obsah po zverejnen\u00ed nemus\u00ed zmizn\u00fa\u0165. Vr\u00e1\u0165te ho sp\u00e4\u0165 do \u017eivota prepojen\u00edm vz\u00e1jomn\u00fdch t\u00e9m. To pom\u00e1ha n\u00e1v\u0161tevn\u00edkom dozvedie\u0165 sa viac o va\u0161ich produktoch a strat\u00e9gi\u00e1ch a tie\u017e demon\u0161trova\u0165 va\u0161e odborn\u00e9 znalosti t\u00fdkaj\u00face sa probl\u00e9mu, ktor\u00fd chc\u00fa vyrie\u0161i\u0165. Za zmienku tie\u017e stoj\u00ed, \u017ee \u010d\u00edm viac sp\u00e4tn\u00fdch odkazov str\u00e1nka m\u00e1, t\u00fdm viac organickej n\u00e1v\u0161tevnosti prij\u00edma od vyh\u013ead\u00e1va\u010da Google. Bu\u010fte teda svoj\u00edm vlastn\u00fdm ambas\u00e1dorom a za\u010dnite propagova\u0165 svoj star\u00fd obsah v ka\u017edom novom obsahu, ktor\u00fd vytvor\u00edte, a\u017e k\u00fdm to neza\u010dn\u00fa za v\u00e1s robi\u0165 ostatn\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6fafb7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fafb7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-90582a7\" data-id=\"90582a7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-603b9b3 elementor-widget elementor-widget-heading\" data-id=\"603b9b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12.\tZa\u010dnite vytv\u00e1ra\u0165 e-mailov\u00fd zoznam (ak ste to e\u0161te neurobili)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee8a79 elementor-widget elementor-widget-text-editor\" data-id=\"3ee8a79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPredstavte si, \u017ee m\u00f4\u017eete ovyplav\u0148ova\u0165 cestu v\u00e1\u0161ho z\u00e1kazn\u00edka od jeho prvotn\u00e9ho z\u00e1ujmu a\u017e k n\u00e1kupu. S e-mail marketingom je to mo\u017en\u00e9. Zverejnite u\u017eito\u010dn\u00fd zdroj inform\u00e1ci\u00ed, pri ktorom stiahnut\u00ed m\u00f4\u017eete po\u017eadova\u0165, aby n\u00e1v\u0161tevn\u00edci, poskytli svoje kontaktn\u00e9 inform\u00e1cie, aby ste mohli zosta\u0165 v kontakte. Tieto inform\u00e1cie zvy\u010dajne zah\u0155\u0148aj\u00fa ich e-mailov\u00fa adresu a meno. V\u010faka tomuto zoznamu m\u00f4\u017eete zdie\u013ea\u0165 u\u017eito\u010dn\u00e9 inform\u00e1cie a nadch\u00e1dzaj\u00face udalosti s \u013eu\u010fmi, ktor\u00ed sa zauj\u00edmaj\u00fa o va\u0161e produkty a slu\u017eby. M\u00f4\u017eete tie\u017e kedyko\u013evek vykona\u0165 prieskum trhu, aby ste ur\u010dili dopyt po nov\u00fdch produktoch.\n\nTu je nieko\u013eko typov e -mailov\u00e9ho obsahu, ktor\u00e9 by va\u0161e publikum mohol zauja\u0165 na to\u013eko, aby v\u00e1m poskytli svoje kontaktn\u00e9 inform\u00e1cie:\n<ul>\n \t<li>Kreat\u00edvny, informovan\u00fd obsah hodn\u00fd predplatn\u00e9ho<\/li>\n \t<li>Sprievodcovia, e-booky at\u010f.<\/li>\n \t<li>Propag\u00e1cie a s\u00fa\u0165a\u017ee<\/li>\n \t<li>Z\u013eavy a akcie<\/li>\n \t<li>Vernostn\u00e9 programy<\/li>\n<\/ul>\nVytvorenie zoznamu e-mailov je fantastick\u00fd sp\u00f4sob, ako vo va\u0161ich z\u00e1kazn\u00edkoch vzbudi\u0165 pocit, \u017ee maj\u00fa exkluz\u00edvny pr\u00edstup ku v\u0161etk\u00e9mu, \u010do va\u0161a firma pon\u00faka.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fda76ec elementor-widget elementor-widget-heading\" data-id=\"fda76ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Predt\u00fdm, ako sa ponor\u00edte do jednotliv\u00fdch krokov k zv\u00fd\u0161eniu n\u00e1v\u0161tevnosti va\u0161ich str\u00e1nok, urobte si poriadok v syst\u00e9me sledovania<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1899c66 elementor-widget elementor-widget-text-editor\" data-id=\"1899c66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Teraz, ke\u010f viete o v\u0161etk\u00fdch t\u00fdchto sp\u00f4soboch zvy\u0161ovania n\u00e1v\u0161tevnosti va\u0161ich webov\u00fdch str\u00e1nok, chceli by ste hne\u010f na nich pracova\u0165. Pozor, nie tak r\u00fdchlo. Bez sledovania va\u0161ich zdrojov n\u00e1v\u0161tevnosti zostan\u00fa n\u00e1v\u0161tevn\u00edci len n\u00e1v\u0161tevn\u00edkmi. Zhroma\u017e\u010fovan\u00edm \u00fadajov n\u00e1v\u0161tevnosti ved\u00facej na v\u00e1\u0161 web m\u00f4\u017eete upravi\u0165 v\u00fddavky na jednotliv\u00e9 oblasti s vysokou mierou konverzie a koordinova\u0165 kampane. Povedzme, \u017ee si v\u0161imnete, \u017ee ve\u013ek\u00e9 mno\u017estvo n\u00e1v\u0161tevnosti prich\u00e1dzaj\u00facej z va\u0161ich rekl\u00e1m poch\u00e1dza z\u00a0PPC rekl\u00e1m v porovnan\u00ed s n\u00edzkym po\u010dtom n\u00e1v\u0161tevn\u00edkov va\u0161ich webov\u00fdch str\u00e1nok z\u00a0reklamy na Facebooku.<\/p><p>M\u00f4\u017eete bu\u010f:<\/p><ol><li>Vrhn\u00fa\u0165 sa na PPC kampa\u0148: Vytvorte e\u0161te p\u00fatavej\u0161ie texty a vy\u010dle\u0148te viac rozpo\u010dtu na to, \u010do funguje.<\/li><li>Optimalizova\u0165 reklamy na Facebooku: Zme\u0148te texty rekl\u00e1m, cielenie, zv\u00fd\u0161te svoj rozpo\u010det alebo upravte grafiku postov.<\/li><\/ol><p>Nech sa u\u017e rozhodnete pre \u010doko\u013evek, va\u0161e rozhodnutie vych\u00e1dza z re\u00e1lnych, merate\u013en\u00fdch \u00fadajov, ktor\u00e9 v\u00e1s informuj\u00fa o\u00a0tom, ako optimalizova\u0165 dan\u00fd kan\u00e1l na konverziu. \u010co sa meria, to sa spravuje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1294c0 elementor-widget elementor-widget-heading\" data-id=\"b1294c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dosta\u0148te sa za volant a zv\u00fd\u0161te n\u00e1v\u0161tevnos\u0165 svojich str\u00e1nok - hne\u010f teraz<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7cf2c5 elementor-widget elementor-widget-text-editor\" data-id=\"e7cf2c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tak a\u00a0sme na konci. Pre\u0161li sme toho ve\u013ea. Po pre\u010d\u00edtan\u00ed tohto \u010dl\u00e1nku by ste mali urobi\u0165 nasledovn\u00e9: Vyhradi\u0165 si v kalend\u00e1ri 30 min\u00fat, aby ste vykonali r\u00fdchly audit svojej marketingovej strat\u00e9gie a zvolili si jeden alebo dva pr\u00edstupy na zv\u00fd\u0161enie n\u00e1v\u0161tevnosti v\u00e1\u0161ho webu, s ktor\u00fdmi budete experimentova\u0165. \u017del\u00e1me v\u00e1m ve\u013ea \u00faspechov.<\/p><p>V pr\u00edpade, \u017ee by ste to chceli rad\u0161ej necha\u0165 na profesion\u00e1lov, nev\u00e1hajte sa na n\u00e1s obr\u00e1ti\u0165 prostredn\u00edctvom <strong><a href=\"https:\/\/www.digitaldna.sk\/en\/kontakt\/\">kontaktn\u00e9ho formul\u00e1ra.<\/a><\/strong><\/p><p><em>Autor: Mgr. Simona Brychtov\u00e1<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vlo\u017eili ste hodiny pr\u00e1ce a kreativity do publikovania najdokonalej\u0161ej str\u00e1nky v\u0161etk\u00fdch \u010dias. V\u0161etko je perfektne naform\u00e1tovan\u00e9 a dokonca ste implementovali presved\u010div\u00e9 v\u00fdzvy akcii (CTA). Pohodlne sa usad\u00edte a \u010dak\u00e1te, av\u0161ak nikto na va\u0161u str\u00e1nku neprich\u00e1dza. Pr\u00edli\u0161 ve\u013ea market\u00e9rov a podnikate\u013eov zab\u00fada na to, \u017ee len jeden kreat\u00edvny prostriedok nesta\u010d\u00ed na to, aby preru\u0161ili internetov\u00fd ruch [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-3250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web"],"_links":{"self":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts\/3250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/comments?post=3250"}],"version-history":[{"count":3,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts\/3250\/revisions"}],"predecessor-version":[{"id":4190,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts\/3250\/revisions\/4190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/media\/3271"}],"wp:attachment":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/media?parent=3250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/categories?post=3250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/tags?post=3250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}