{"id":3072,"date":"2021-02-22T16:15:25","date_gmt":"2021-02-22T15:15:25","guid":{"rendered":"https:\/\/www.digitaldna.sk\/?p=3072"},"modified":"2021-03-01T16:27:14","modified_gmt":"2021-03-01T15:27:14","slug":"nove-trendy-v-social-media-marketingu","status":"publish","type":"post","link":"https:\/\/www.digitaldna.sk\/en\/2021\/02\/22\/nove-trendy-v-social-media-marketingu\/","title":{"rendered":"Nov\u00e9 trendy v social media marketingu"},"content":{"rendered":"
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Nie nadarmo sa hovor\u00ed, \u017ee kto nie je na soci\u00e1lnych sie\u0165ach, akoby ani neexistoval. Tento v\u00fdrok plat\u00ed rovnako pre zna\u010dky, sl\u00e1vne osobnosti, m\u00e9di\u00e1 \u010di na\u0161ich bl\u00edzkych. Soci\u00e1lne siete n\u00e1s udr\u017eiavaj\u00fa informovan\u00fdch, vzdel\u00e1vaj\u00fa \u010di zab\u00e1vaj\u00fa. S\u00fa na\u0161ou ka\u017edodennou s\u00fa\u010das\u0165ou. Aj preto je jednou z najefekt\u00edvnej\u0161\u00edch s\u00fa\u010dast\u00ed online marketingu pr\u00e1ve st\u00e1le popul\u00e1rnej\u0161\u00ed social media marketing.<\/p>

Okrem vytvorenia \u00fa\u010dtov na rozli\u010dn\u00fdch soci\u00e1lnych sie\u0165ach, na ktor\u00fdch sa s\u00fastred\u00ed va\u0161a potenci\u00e1lna cie\u013eov\u00e1 skupina, v\u0161ak vytvorenie \u00faspe\u0161nej social media strat\u00e9gie vy\u017eaduje aj \u010fal\u0161ie inform\u00e1cie, medzi ktor\u00e9 patr\u00ed i znalos\u0165 najnov\u0161\u00edch trendov. Preto V\u00e1m v tomto \u010dl\u00e1nku predstav\u00edme desa\u0165 trendov social media marketingu, ktor\u00e9 by mal v roku 2021 pozna\u0165 ka\u017ed\u00fd social media mana\u017e\u00e9r. Ste pripraven\u00fd? Po\u010fme na to.<\/p>

  1. Meme v pand\u00e9mii koronav\u00edrusu<\/strong><\/li><\/ol>

    Prv\u00fdm z trendov na soci\u00e1lnych sie\u0165ach, o ktorom ste ur\u010dite u\u017e po\u010duli s\u00fa tzv. mem\u00e9\u010dka. Ich vyu\u017eitie a zmienky o nich od leta 2019 do leta 2020 st\u00fapli z 19,8 mili\u00f3na na 24,9 mili\u00f3na, \u010do predstavuje 26 percentn\u00fd ro\u010dn\u00fd n\u00e1rast (Talkwalker, 2020). Ich popularita st\u00fapla najm\u00e4 po\u010das lockdownu na za\u010diatku pand\u00e9mie koronav\u00edrusu, kedy \u013eudia tr\u00e1vili \u010das zavret\u00fd doma a na soci\u00e1lnych sie\u0165ach h\u013eadali ch\u00fdbaj\u00face soci\u00e1lne kontakty a d\u00e1vku z\u00e1bavy. A\u017e dev\u00e4\u0165 z desiatich pou\u017e\u00edvate\u013eov soci\u00e1lnych siet\u00ed uviedlo, \u017ee po\u010das pand\u00e9mie na soci\u00e1lnych sie\u0165ach str\u00e1via denne najmenej o pol hodiny viac ako zvy\u010dajne. Vzh\u013eadom na aktu\u00e1lnu situ\u00e1ciu a st\u00e1le pretrv\u00e1vaj\u00faci lockdown, je viac ako pravdepodobn\u00e9, \u017ee mem\u00e9\u010dka e\u0161te naber\u00fa na popularite. Ak ste ich e\u0161te nezaradili do svojej social media strat\u00e9gie, tak je potrebn\u00e9 sa nad t\u00fdm zamyslie\u0165.<\/p>

    1. Vide\u00e1 s\u00fa st\u00e1le tu
      <\/strong><\/li><\/ol>

      Vide\u00e1 boli hitom u\u017e pred pand\u00e9miou, av\u0161ak po\u010das lockdownu sa stali e\u0161te popul\u00e1rnej\u0161\u00edmi. Prudk\u00fd n\u00e1rast zaznamenal najm\u00e4 videostreaming a o\u010dak\u00e1va sa, \u017ee medzi rokmi 2020 a 2027 vzrastie o \u010fal\u0161\u00edch 20,4 percenta (Grand View Research, 2020). Tento o\u010dak\u00e1van\u00fd v\u00fdvoj podporuje i ned\u00e1vne spr\u00e1vanie spotrebite\u013eov. Po\u010det \u017eiv\u00fdch vysielan\u00ed vzr\u00e1stol aj na Instagrame, a to najm\u00e4 medzi febru\u00e1rom a marcom a\u017e o 70 percent. Moment\u00e1lne umo\u017e\u0148uje vo svojej slu\u017ebe IGTV zobrazova\u0165 reklamy.<\/p>

      1. Niche Platformy st\u00fapaj\u00fa na popularite<\/strong><\/li><\/ol>

        Reklamy na Facebooku s\u00fa st\u00e1le lukrat\u00edvnym marketingov\u00fdm kan\u00e1lom. Najnov\u0161ie trendy v soci\u00e1lnych sie\u0165ach ale poukazuj\u00fa na to, \u017ee pozornos\u0165 sa oplat\u00ed venova\u0165 aj nov\u00fdm \u2013 aj ke\u010f men\u0161\u00edm soci\u00e1lnym sie\u0165am. Pr\u00edkladom m\u00f4\u017ee by\u0165 TikTok. V roku 2019 \u010das str\u00e1an\u00fd na tejto sieti medziro\u010dne vzr\u00e1stol o 210 percent (App Annie, 2020).<\/p>

        1. Popularita pr\u00edbehov na soci\u00e1lnych sie\u0165ach rastie<\/strong><\/li><\/ol>

          Aj ke\u010f t\u00e1to funkcia bola uveden\u00e1 pred viac ako piatimi rokmi, uk\u00e1zalo sa, \u017ee je jednou z najpopul\u00e1rnej\u0161\u00edch a najr\u00fdchlej\u0161ie rast\u00facich trendov. Po\u010det akt\u00edvnych pou\u017e\u00edvate\u013eov Instagram Stories vzr\u00e1stol p\u00e4\u0165n\u00e1sobne zo 100 mili\u00f3nov v roku 2016 na 500 mili\u00f3nov v roku 2019. Pokia\u013e ide o pr\u00edbehy na Facebooku, jeho denn\u00ed akt\u00edvni pou\u017e\u00edvatelia sa viac ako strojn\u00e1sobili zo 150 mili\u00f3nov v roku 2018 na 500 mili\u00f3nov v roku 2019.<\/p>

          1. Digit\u00e1lne dezinform\u00e1cie na vzostupe<\/strong><\/li><\/ol>

            Soci\u00e1lne m\u00e9di\u00e1 s\u00fa dvojse\u010dnou zbra\u0148ou. \u010coraz viac \u013eud\u00ed sa na ne spolieha ako na relevantn\u00fd zdroj spr\u00e1v, a pr\u00e1ve tento fakt ju rob\u00ed nebezpe\u010dnou. Najnov\u0161\u00ed v\u00fdskum ukazuje, \u017ee dezinform\u00e1cie na soci\u00e1lnych sie\u0165ach od febru\u00e1ra 2020 prib\u00fadaj\u00fa (Talkwalker, 2020). Tento trend prinieslo \u0161\u00edrenie ochorenia COVID-19, kedy sa \u013eudia hrnuli na soci\u00e1lne m\u00e9di\u00e1, aby sa dozvedeli najnov\u0161ie inform\u00e1cie o pand\u00e9mii, \u010do poskytlo pr\u00edle\u017eitos\u0165 \u0161\u00edrite\u013eom falo\u0161n\u00fdch spr\u00e1v, tzv. hoaxov. Niektor\u00e9 platformy soci\u00e1lnych m\u00e9di\u00ed maj\u00fa zaveden\u00e9 opatrenia proti \u0161\u00edreniu dezinform\u00e1ci\u00ed. Napr\u00edklad Twitter za\u010dal prid\u00e1va\u0165 varovn\u00e9 \u0161t\u00edtky k tweetom, ktor\u00e9 obsahuj\u00fa \u201emanipulovan\u00fd\u201c obsah. Napriek t\u00fdmto opatreniam bola kontrola digit\u00e1lnych dezinform\u00e1ci\u00ed na soci\u00e1lnych sie\u0165ach probl\u00e9mom a pravdepodobne to tak bude aj v roku 2021.<\/p>

            1. Predaj cez soci\u00e1lne siete je va\u0161a bud\u00facnos\u0165<\/strong><\/li><\/ol>

              Vedeli ste, \u017ee a\u017e 55,2 percenta v\u0161etk\u00fdch pou\u017e\u00edvate\u013eov internetu Gener\u00e1cie Z tvrd\u00ed, \u017ee ich ned\u00e1vne n\u00e1kupy oble\u010denia boli in\u0161pirovan\u00e9 obsahom na soci\u00e1lnych sie\u0165ach? Takmer rovnako ovplyvnen\u00e1 soci\u00e1lnymi sie\u0165ami je i gener\u00e1cia Y, z ktorej 50,6% uv\u00e1dza, \u017ee si k\u00fapila tovar online po prehliadan\u00ed soci\u00e1lnych m\u00e9di\u00ed. Celkovo mo\u017eno bezpe\u010dne poveda\u0165, \u017ee viac ako polovica v\u0161etk\u00fdch pou\u017e\u00edvate\u013eov internetu vo veku od 14 do 34 rokov si ned\u00e1vno k\u00fapila tovar online na z\u00e1klade soci\u00e1lnych siet\u00ed. Na z\u00e1klade t\u00fdchto d\u00e1t m\u00f4\u017eeme tvrdi\u0165, \u017ee obchodovanie na soci\u00e1lnych sie\u0165ach m\u00f4\u017ee by\u0165 pr\u00e1ve va\u0161ou konkuren\u010dnou v\u00fdhodou. Koniec koncov, va\u0161i konkurenti to u\u017e mo\u017eno robia, ke\u010f\u017ee takmer tri z desiatich firiem tvrdia, \u017ee bu\u010f u\u017e implementovali pl\u00e1n obchodovanie na soci\u00e1lnych sie\u0165ach, alebo o tom uva\u017euj\u00fa v priebehu najbli\u017e\u0161\u00edch 12 mesiacoch (Hootsuite, 2019).<\/p>

              1. Na stoto\u017enen\u00ed sa so zna\u010dkou v social media marketingu z\u00e1le\u017e\u00ed<\/strong><\/li><\/ol>

                \u010coraz v\u00e4\u010d\u0161\u00ed po\u010det spotrebite\u013eov pova\u017euje stoto\u017enenie so zna\u010dkou za d\u00f4le\u017eit\u00fd faktor pri rozhodovan\u00ed, ktor\u00e9 zna\u010dky podporia. D\u00f4le\u017eit\u00e1 je najm\u00e4 pre mlad\u0161ie gener\u00e1cie Z a Y, ktor\u00e9 si viac u\u017e\u00edvaj\u00fa vizu\u00e1lny obsah. Av\u0161ak existuje rozdiel medzi obsahom, s ktor\u00fdm sa z\u00e1kazn\u00edci stoto\u017e\u0148uj\u00fa, a t\u00fdm, \u010do zna\u010dky zverej\u0148uj\u00fa. Aj ke\u010f viac ako 90 percent obchodn\u00edkov ver\u00ed, \u017ee vytv\u00e1ra autentick\u00fd obsah, s ktor\u00fdm sa m\u00f4\u017eu z\u00e1kazn\u00edci stoto\u017eni\u0165, 51 percent v\u0161etk\u00fdch spotrebite\u013eov si mysl\u00ed, \u017ee menej ako polovica v\u0161etk\u00fdch zna\u010diek vytv\u00e1ra skuto\u010dne autentick\u00fd obsah.<\/p>

                1. Soci\u00e1lne m\u00e9di\u00e1 ako vyh\u013ead\u00e1va\u010d<\/strong><\/li><\/ol>

                  Spotrebitelia sa \u010doraz viac pri n\u00e1kupe spoliehaj\u00fa na soci\u00e1lne m\u00e9di\u00e1. Pod\u013ea ned\u00e1vnej \u0161t\u00fadie \u0161tvrtina v\u0161etk\u00fdch spotrebite\u013eov narazila na nov\u00e9 produkty a slu\u017eby prostredn\u00edctvom obsahu na soci\u00e1lnych sie\u0165ach. \u0160tatistiky ukazuj\u00fa, \u017ee 43 percent spotrebite\u013eov sk\u00fama produkty online prostredn\u00edctvom siet\u00ed soci\u00e1lnych m\u00e9di\u00ed (GlobalWebIndex, 2019), pri\u010dom mlad\u0161ie gener\u00e1cie maj\u00fa tendenciu vyh\u013ead\u00e1va\u0165 produkty na soci\u00e1lnych sie\u0165ach \u010dastej\u0161ie ako tie star\u0161ie.<\/p>

                  1. Rast chatovac\u00edch aplik\u00e1ci\u00ed<\/strong><\/li><\/ol>

                    Prebiehaj\u00faca pand\u00e9mia ovplyv\u0148uje medzi\u013eudsk\u00fd kontakt a socializ\u00e1ciu. Mnoh\u00ed \u013eudia preto na komunik\u00e1ciu vyu\u017e\u00edvaj\u00fa chatovacie aplik\u00e1cie ako Messenger, Whatsapp, Viber, Signal \u010di in\u00e9. \u0160t\u00fadie ukazuj\u00fa, \u017ee po\u010det pou\u017e\u00edvate\u013eov t\u00fdchto aplik\u00e1ci\u00ed st\u00fapne v roku 2023 z a\u017e na 3,12 mili\u00e1rd (eMarketer, 2019). V s\u00fa\u010dasnosti a\u017e 90 percent pou\u017e\u00edvate\u013eov smartf\u00f3nov na svete pou\u017e\u00edva najmenej jednu chatovaciu aplik\u00e1ciu. Preto by ste mali zv\u00e1\u017ei\u0165 jej za\u010dlenenie do marketingov\u00e9ho pl\u00e1nu.<\/p>

                    1. Z\u00e1kazn\u00edcky servis prostredn\u00edctvom soci\u00e1lnych m\u00e9di\u00ed<\/strong><\/li><\/ol>

                      Ned\u00e1vna \u0161t\u00fadia potvdzuje, \u017ee takmer traja z desiatich spotrebite\u013eov pou\u017e\u00edvaj\u00fa soci\u00e1lne siete na komunik\u00e1ciu so podnikom (Drift, 2019). V\u00e4\u010d\u0161ina z nich ako v\u00fdhody uv\u00e1dza pohodlie, 24-hodinov\u00fd servis a dostupnos\u0165.<\/p>

                      D\u00fafame, \u017ee najnov\u0161ie trendy v social media marketingu V\u00e1m pom\u00f4\u017eu pochopi\u0165, ako bud\u00fa z\u00e1kazn\u00edci interagova\u0165 na soci\u00e1lnych sie\u0165ach a v\u010faka tomu by\u0165 o krok pred va\u0161ou konkurenciou.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                      Nie nadarmo sa hovor\u00ed, \u017ee kto nie je na soci\u00e1lnych sie\u0165ach, akoby ani neexistoval. Tento v\u00fdrok plat\u00ed rovnako pre zna\u010dky, sl\u00e1vne osobnosti, m\u00e9di\u00e1 \u010di na\u0161ich bl\u00edzkych. Soci\u00e1lne siete n\u00e1s udr\u017eiavaj\u00fa informovan\u00fdch, vzdel\u00e1vaj\u00fa \u010di zab\u00e1vaj\u00fa. S\u00fa na\u0161ou ka\u017edodennou s\u00fa\u010das\u0165ou. Aj preto je jednou z najefekt\u00edvnej\u0161\u00edch s\u00fa\u010dast\u00ed online marketingu pr\u00e1ve st\u00e1le popul\u00e1rnej\u0161\u00ed social media marketing. Okrem vytvorenia […]<\/p>","protected":false},"author":1,"featured_media":3073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialne-siete"],"_links":{"self":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts\/3072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/comments?post=3072"}],"version-history":[{"count":0,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/posts\/3072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/media\/3073"}],"wp:attachment":[{"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/media?parent=3072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/categories?post=3072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitaldna.sk\/en\/wp-json\/wp\/v2\/tags?post=3072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}